What NOT to do in PR!

I like to post a lot about what we do as PR professionals and how it should all work, but this is a great blog post from Getting Ink about what not to do! Cover your eyes, it’s scary! http://gettingink.typepad.com/getting_ink/2009/11/just-wrong-on-every-level.html.

I have made mistakes with journalists (at least one I can recall), but going after them because you did not like how the story turned out is not acceptable!

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